What makes one advertising podcast higher than the subsequent?

Its skill to get me considering—and when its hosts are equal elements entertaining and educated.

To decide on my favorites, I unearthed some advertising podcast playlists on Spotify, then gave every of them a pay attention. I additionally tuned in to standard collection, resembling Neil Patel’s Advertising Faculty, throughout my commutes.

Right here’s what made the minimize, in no explicit order (keep in mind to forged your vote!):

What’s your favourite advertising podcast?

  • Everybody Hates Entrepreneurs (0%, 0 Votes)
  • Advertising Faculty (0%, 0 Votes)
  • Perpetual Visitors (0%, 0 Votes)
  • Area of interest Pursuits (0%, 0 Votes)
  • Akimbo (0%, 0 Votes)
  • The whole lot Is Advertising (0%, 0 Votes)
  • The Digital Advertising Podcast (0%, 0 Votes)
  • The Sensible Marketer Podcast (0%, 0 Votes)
  • Duct Tape Advertising Podcast (0%, 0 Votes)
  • The Martech Podcast (0%, 0 Votes)
  • Advertising Converse (0%, 0 Votes)
  • My First Million (0%, 0 Votes)

Whole Voters: 0

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1. Everybody Hates Entrepreneurs

Host: Louis Grenier
Matters: Advertising, branding, product advertising, advertising psychology, content material advertising, CRO
Frequency: Weekly
Web site: Swipe Information
Hear on: Web site, Spotify, Apple Podcasts

Famed entrepreneur Gary Vaynerchuk could have made a superb level when he mentioned entrepreneurs smash all the pieces.

However advertising doesn’t deserve its unhealthy rep, and HotJar alumnus Louis Grenier is set to alter that via Everybody Hates Entrepreneurs.

His weekly episodes cowl evergreen matters resembling buyer analysis, advertising technique, and model positioning—with the intention of instructing entrepreneurs tips on how to generate stable outcomes with out resorting to sleazy, spammy ways.

Previous visitors embody Joe Glover of on-line neighborhood The Advertising Meetup and Rand Fishkin, founding father of market analysis device SparkToro and co-founder of Moz.

2. Advertising Faculty

Hosts: Neil Patel, Eric Siu
Matters: All issues advertising
Frequency: Day by day 
Hear on:
Web site, Spotify, Stitcher, SoundCloud, Apple Podcasts

On this podcast, Neil Patel and Eric Siu—CEO of selling company Single Grain—deal with all method of selling matters.

What’s spectacular is that they’ve over 1,900 episodes underneath their belt, with every lasting roughly six minutes or much less. This makes the episodes digestible and simple to take heed to on the go.

I notably like how on-trend and well timed the podcast is. In latest episodes, the duo discusses NFTs in relation to advertising and why Web3 is the way forward for advertising.

It’s a good way to remain on the heartbeat of tendencies. Plus, the knowledge discovered makes for a superb dialog starter.

3. Perpetual Visitors

Hosts: Ralph Burns, Kaslim Aslam
Matters: Paid advertising, social media, content material advertising, search engine optimization
Frequency: Twice weekly   
Hear on:
Web site, Spotify, Stitcher, Apple Podcasts

As its identify suggests, Perpetual Visitors focuses on tips on how to drive extra visitors to your corporation. The podcast covers all issues associated to digital advertising, together with Fb adverts and social media advertising, search engine optimization, and tips on how to promote high-ticket merchandise.

Should you’re feeling overwhelmed by the 300+ episodes within the podcast’s repository, we suggest beginning with this one. In it, Ahrefs’ Michal Pecánek discusses how the corporate employed search engine optimization methods to arrange its Wikipedia web page.

4. Area of interest Pursuits

Host: Spencer Haws
Matters: Affiliate marketing online, search engine optimization
Frequency: Each 7–10 days 
Hear on:
Web site, Spotify, Stitcher, Apple Podcasts

Should you’re taken with studying tips on how to earn cash via area of interest affiliate web sites, make Area of interest Pursuits your go-to podcast.

In every episode that roughly spans 60 minutes, host Spencer Haws chats with a distinct segment website proprietor about their successes, failures, and ways.

These visitor audio system typically have wildly related but distinctive tales (oxymoronic, we all know!) about rising from 0 to 100K a month or utilizing a job loss as gasoline to turn into a profitable affiliate marketer.

Right here’s one which makes for a enjoyable place to begin:

5. Akimbo

Host: Seth Godin
Matters: Creativity, tradition
Frequency: Weekly
Hear on:
Web site, Spotify, Stitcher, Apple Podcasts

Creator and marketer Seth Godin is a family identify. In his soothing podcast collection, he invitations listeners to think about the affect of tradition on their lives and the way they will change issues.

Seth is effectively positioned to reply these questions too, given he’s penned a slew of standard titles, together with “This Is Advertising” and “Permission Advertising.”

However don’t anticipate to choose up advertising ideas or methods; quite, every episode challenges your beliefs and encourages you to assume in another way. These are essential and underrated abilities you need to use in advertising, and also you’d do effectively beginning right here:

6. The whole lot Is Advertising

Host: Corey Haines
Matters: All issues advertising
Frequency: Weekly
Hear on:
Web site, Spotify, Google Podcasts, Apple Podcasts

You might know Corey Haines because the founding father of Swipe Information, an internet advertising platform that acquired our stamp of approval. Past its rising on-line advertising neighborhood is The whole lot Is Advertising, a podcast that started in early 2021 and already has over 50 episodes to its title.

I just like the number of visitors featured and matters tackled—from chilly e-mail outreach ways with Laura Lopuch to purchasing and rising a Shopify SaaS app with Daniel Mitchell and Andrew Gazdecki.

Right here’s one that includes Benjamin Shapiro, who runs The Martech Podcast (this additionally made the record).

7. The Digital Advertising Podcast

Hosts: Ciaran Rogers, Daniel Rowles
Matters: All issues digital advertising
Frequency: Weekly
Hear on: Web site, Spotify, Soundcloud, Apple Podcasts, Stitcher

This ad-free podcast started over a decade in the past, so there’s loads of content material to sift via. However first, a backgrounder: Daniel Rowles is a speaker and CEO of on-line studying platform Goal Web, and Ciaran Rogers is a digital advertising specialist and coach.

Collectively, their banter and insightful discussions make for an entertaining pay attention. Some latest matters explored embody app retailer optimization, viewers intelligence instruments, and my private favourite: the toxicity of social media, that includes a case examine of worldwide magnificence model Lush.

Hearken to it right here:

8. The Sensible Marketer Podcast

Hosts: Molly Pittman, Ezra Firestone, John Grimshaw
Matters: Social media advertising, digital advertising, content material advertising, e-mail advertising
Frequency: Weekly to twice weekly
Hear on: Web site, Spotify, Apple Podcasts, Stitcher

The identify of this podcast feels like a daring declare. However fortunately, every episode all the time leaves me feeling a little bit smarter.

Hosts Molly Pittman, Ezra Firestone, and John Grimshaw are veteran entrepreneurs and educators in their very own proper, so you may anticipate plenty of private sharing on how they every discovered success.

However their conversations can get pretty technical. Previous episodes have explored paid advert methods, enterprise ebook suggestions, and e-mail advertising methods. Therefore, we predict this podcast is a greater match for mid-level entrepreneurs and up.

Right here’s a enjoyable one wherein Molly and John interview co-host Ezra on how he constructed his ecommerce model BOOM! by Cindy Joseph right into a multimillion-dollar enterprise and why he partially offered it.

9. Duct Tape Advertising Podcast

Host: John Jantsch
Matters: Branding, content material advertising, entrepreneurship, search engine optimization
Frequency: Twice weekly
Hear on: Web site, Spotify, Stitcher, Apple Podcasts

John Jantsch is sort of the influencer, as you could know. And his podcast collection is an extension of his consultancy agency, Duct Tape Advertising.

Every episode spans round quarter-hour and focuses totally on enterprise advertising ideas, ways, and assets, such as:

  • Constructing a strategic companion community.
  • Branding with function.
  • Artistic methods to gasoline your referral engine.

These discussions, together with the slew of influential visitor audio system like Seth (who made an look in our earlier entry) and Kara Goldin, make the present value each minute.

Not each episode is advertising targeted both. This episode appears at how one can recultivate a way of surprise in your life, which jogs my memory of Akimbo.

10. The Martech Podcast

Host: Benjamin Shapiro
Matters: search engine optimization, tech search engine optimization, content material advertising, cellular app advertising
Frequency: Day by day
Hear on: Web site, Spotify, Apple Podcasts, Stitcher

Benjamin, whom we talked about earlier, is kinda obsessive about advertising. Along with The Martech Podcast, he additionally hosts Voices of Search, which we featured in our greatest search engine optimization podcasts roundup.

This collection is helpful for those who’re taken with rising your common advertising information. Anticipate to choose up tips about boosting your content material manufacturing technique via SaaS, scaling enterprise operations, and cellular app advertising.

Regardless of the technical nature of those matters, every episode is appropriate for even “inexperienced” entrepreneurs and opens with a “Advertising Minute” phase that includes a 60-second pace chat with an trade professional.

Have a pay attention right here:

11. Advertising Converse

Host: Stephan Spencer
Matters: search engine optimization, digital advertising, content material advertising, copywriting
Frequency: Weekly
Hear on: Web site, Spotify, Apple Podcasts, Google Podcasts, Stitcher

Stephan Spencer is a educated search engine optimization, writer, and strategist. Naturally, his experience is aptly displayed in his podcast.

You’ll discover over 250 hours’ value of content material, with every episode averaging 60 minutes. Some common matters lined embody tips on how to grasp content material advertising, search engine optimization methods, and storytelling in video advertising.

A roster of nice visitors has been featured on the present, from Eli Schwartz discussing the artwork of product-led search engine optimization to progress marketer Dennis Goedegebuure’s deep dive into data-driven storytelling in advertising.

In reality, the latter is a private favourite—so have a pay attention.

12. My First Million

Hosts: Shaan Puri, Sam Parr
Matters: Entrepreneurship, common advertising
Frequency: Twice weekly
Hear on: Web site, Spotify, Apple Podcasts, Google Podcasts, YouTube

Whereas not strictly advertising targeted, we just like the conversations on profitable entrepreneurs in My First Million. A plus level: It’s produced by The Hustle, the well-loved enterprise and tech publication (which HubSpot later acquired) based by co-host Sam Parr.

Closing ideas

As a substitute podcast technique, pick an trade professional you admire and perform a little sleuthing to search out the podcasts they’ve guest-spoken on. This fashion, you may simply be taught from somebody you respect.

Did I miss any good advertising podcasts? Ping me on Twitter.

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