Feeling overwhelmed by the infinite choices for driving visitors to your web site? You’re not alone.

This text doesn’t record each visitors technique underneath the solar. As an alternative, it lists the ways we’ve used at Ahrefs. 

Let’s get to it.

1. Goal subjects individuals are looking for

The Ahrefs weblog will get over 427,000 month-to-month natural guests.

Amount of organic traffic the Ahrefs blog is receiving, via Ahrefs' Site Explorer

Little question, SEO (search engine optimization) can work. For so long as you rank excessive on Google, you’ll be capable of generate constant natural visitors to your web site. 

To do that, you might want to write about subjects individuals are looking for. Right here’s methods to discover them:

  1. Enter one or a number of related key phrases into Ahrefs’ Key phrases Explorer
  2. Go to the Matching phrases report
  3. Change the tab to Questions
The Matching terms report, via Ahrefs' Keywords Explorer

Right here, you’ll see >46,000 potential subjects you possibly can goal. That’s in all probability too many, so that you’ll wish to slim the record down by in search of key phrases that are:

  1. Excessive in Site visitors Potential (TP) – TP is the estimated quantity of search visitors you possibly can probably achieve if you happen to rank #1 for that matter. We calculate it by estimating the quantity of search visitors the #1 web page presently will get.
  2. Low in Key phrase Problem (KD) – KD is how troublesome it’s to rank for the key phrase within the prime 10 natural search outcomes. 

Use the filters to cut back the record all the way down to one thing manageable.

Then select these key phrases which are related to your web site. 

Really useful studying: Key phrase Analysis: The Newbie’s Information by Ahrefs 

2. Fill “lacking” content material gaps

A bit of content material can rank for 1000’s of key phrases. 

Chart showing the average number of keywords the top 20 ranking pages also rank for

Most of them can be other ways of in search of the identical factor, however some can be necessary subtopics you might want to cowl in your content material. 

In the event you can cowl these “content material gaps”—subtopics you’re presently lacking—you possibly can probably rank larger on your goal key phrase and get extra search visitors.

Right here’s methods to discover these “content material gaps”:

  1. Enter your area into Ahrefs’ Website Explorer
  2. Go to the Content material Hole software
  3. Within the prime part, enter a number of competing pages
  4. Within the backside part, enter the URL of the web page you wish to fill content material gaps for
  5. Hit Present key phrases
The Content Gap tool

Eyeball the record and see if there are any subtopics you possibly can cowl in your web page.

Results from the Content Gap tool

For instance, if we needed to replace our put up on evergreen content material, we’d doubtless need to fill in two subtopics:

  • Evergreen adverts
  • Evergreen content material on social media

Visitor running a blog is the place you write for different blogs. In return, the proprietor/editor will assist you to hyperlink again to your web site. 

The advantages embody:

Right here’s an instance of a visitor put up I wrote for SmartBlogger:

A guest post for SmartBlogger

How do you discover related visitor running a blog alternatives? Right here’s how:

  1. Enter a related key phrase into Ahrefs’ Content material Explorer (set it to In title)
  2. Filter for One web page per area, Exclude homepages, and Exclude subdomains
  3. Filter for Express outcomes
  4. Add a Language filter for the language you write in
  5. Add a Area Ranking filter for 30–70 to weed out low-authority websites (and take away “extremely excessive authority” websites that you simply in all probability gained’t be capable of pitch to… for now)
  6. Add a Web site visitors filter for 5000+ to weed out web sites with little or no visitors
  7. Add a Printed filter for the Final 90 days to weed out web sites that haven’t printed content material not too long ago
Results shown after applying a set of filters, via Ahrefs' Content Explorer

Look by means of the outcomes to search out related websites you possibly can probably visitor weblog for. 

Don’t fear in the event that they don’t have a “write for us” web page or usually are not promoting for visitor posts. Most websites are keen to simply accept visitor posts, even when they’re not express about it. In spite of everything, free content material is free content material—particularly if it’s good.

Really useful studying: Visitor Running a blog for search engine optimization: The way to Construct Excessive-High quality Hyperlinks at Scale

4. Refresh “outdated” content material

I not too long ago up to date my put up on free search engine optimization instruments, and visitors shot up:

The spike in organic traffic for a blog post after it was refreshed

A significant search engine optimization mistake is pondering that search engine optimization is a set-it-and-forget-it process. Even if you happen to’re rating excessive on your goal key phrase, that standing is just not everlasting. Opponents might try to “steal” your spot, or Google might decrease your rankings when your content material turns into outdated. 

So you might want to hold your content material updated to take care of your rankings. 

The simplest solution to discover out which content material you need to refresh is to put in our free WordPress search engine optimization plugin and run an audit. The audit will inform you which articles you have to be updating. 

To seek out out precisely what points you might want to refresh, have a look at the search outcomes to see what the top-ranking posts have that you simply don’t. Typically, rating drops happen as a result of sure elements of your content material are outdated. For instance:

  • Screenshots
  • Course of
  • Stats
  • Hyperlinks (damaged, and so forth)
  • Yr within the title

Relying on the goal key phrase, generally refreshing the outdated sections will suffice. In different instances, you might discover that you might want to do a full rewrite of the article. (Don’t fear, we do that typically too!)

Really useful studying: Republishing Content material: The way to Replace Previous Weblog Posts for search engine optimization

From new-ish podcasts to a prime 100 enterprise podcast, our chief advertising officer, Tim Soulo, has appeared on them all. 

Tim Soulo's appearance on Pat Flynn's Smart Passive Income podcast

There are presently 850,000 energetic podcasts. And lots of podcasts want visitors. So why not pitch to be one in every of them? Share your data and, in return, you get model publicity, referral visitors, hyperlinks, and extra. 

The only solution to discover podcast alternatives is to seek for “prime [your niche] podcasts” in Google. 

The SERP for the query "top marketing podcasts"

Nonetheless, a few of them could also be out of your attain (for now). So right here’s methods to discover podcasts which are doubtless inside your wheelhouse:

  1. Discover somebody in your trade who has been a visitor on many podcasts
  2. Enter their area into Ahrefs’ Website Explorer
  3. Go to the Backlinks report
  4. Set the search to Referring web page title and seek for their identify
The Backlinks report showing referring pages that contain "Laura Roeder" in their title, via Ahrefs' Site Explorer

Look by means of the outcomes and select these which are related podcast alternatives. Then discover the host’s e-mail and pitch your self as a visitor. 

6. Collaborate with different manufacturers to faucet into their viewers

For many companies, there are many non-competing manufacturers with the identical or comparable audience. So why not work collectively to cross-promote to one another’s viewers?

That’s what we did with Buffer, a social media scheduling software. 

We organized a joint webinar titled “The way to Construct Your Web site Site visitors With Evergreen Content material and Social Media.” Then each manufacturers closely promoted the webinar on social media main as much as day zero. 

Publish-webinar, Buffer created a weblog put up summarizing the presentation, whereas we posted the recording on YouTube and uploaded the presentation slides on SlideShare.

Takeaway: search for alternatives to accomplice with manufacturers that resolve completely different issues for the same viewers. That manner, you possibly can every achieve entry to a completely new person base.

7. Share barebones posts on Reddit

With over 330 million month-to-month energetic customers, it appears a no brainer to advertise on Reddit. 

With one exception: Reddit hates advertising. 

If Redditors catch even a whiff of self-promotion, they won’t hesitate to downvote your put up, delete it, and even ban you from the subreddit. They could even blacklist your area.

But, Tim managed to efficiently “promote” his hyperlink constructing put up:

Tim Soulo's post on the subreddit, r/bigSEO

Reddit enjoys useful and beneficial content material. Its customers are solely antagonistic to spammers. So to advertise on Reddit, you possibly can replicate what Tim did:

Take one in every of your weblog posts, strip away all inner and exterior hyperlinks, format it in markdown, and share it on a related subreddit. Solely on the finish do you allow a hyperlink again to your unique weblog put up.

Discover that though it was a “tl;dr,” it was nonetheless meaty with tons of useful info for Redditors. The put up was beneficial by itself, whether or not or not individuals clicked by means of the hyperlink. That’s what you have to be aiming for. 

Sidenote.

Don’t promote each new put up you publish on Reddit. That makes you a spammer. Select solely those you’re actually proud of. 

Really useful studying: Reddit Advertising and marketing: The way to Self Promote on Reddit and Get Extra Site visitors

Folks normally have tons of associated questions when researching a subject. Whilst you ought to attempt to reply most of them, generally it’s simply unattainable to weave them naturally into your content material.

You possibly can resolve this by including an FAQ part on the finish of your article. That may probably assist your content material rank for extra long-tail key phrases and get extra search visitors. 

The FAQ section in an Ahrefs blog post on H1 tags

The simplest solution to discover these questions is to Google your goal key phrase and search for the Folks Additionally Ask (PAA) questions that seem. 

People Also Ask questions for the query "improve gut health"

You can too have a look at the Questions report in Ahrefs’ Key phrases Explorer.

The Questions report, via Ahrefs' Keywords Explorer

9. Create Twitter threads

Threads get loads of engagement on Twitter. Take, for instance, this thread from our head of content material, Joshua Hardwick: 

He hardly even tweets!

You don’t have to do that from scratch. Simply take one in every of your present weblog posts and repurpose it. Paste your content material right into a software like Typefully and edit from there.

An example of a Twitter thread on Typefully

Then add a hyperlink again to your weblog put up on the finish of the thread.

Really useful studying: The way to Write a Tweetstorm 

10. Publish commonly on LinkedIn

Our posts on LinkedIn generate a ton of engagement and clicks. 

A post on Ahrefs' LinkedIn page

Sure, LinkedIn is probably not the sexiest social media platform. However don’t sleep on it. An increasing number of individuals are rediscovering LinkedIn’s capability to ship tons of visitors.

The excellent news is that you simply don’t need to create content material from scratch. Merely repurpose your present content material, which is what we do.

Even higher: repost what you’re already posting on Twitter. It really works very well.

11. Attain out to amplifiers

Amplifiers are individuals with a big viewers on e-mail, social, and extra. Most significantly, they’ve the flexibility to share your content material with their viewers and ship tons of visitors to your web site. 

The simplest solution to discover amplifiers in your area of interest is to make use of SparkToro. The free model permits you to run as much as 5 searches a month, which ought to be sufficient to get began.

An example of a query on the tool, SparkToro

From there, you possibly can have a look at who these amplifiers are following—and pursue the path to search out extra amplifiers. 

Nonetheless, it’s not so simple as sending them an e-mail and asking them to advertise your web site. Not solely are they not obliged to take action, however in addition they get no advantages. 

This implies you might want to give them a purpose. 

There are two methods to do this. 

One, present them one thing new and beneficial. In case you have one thing that’s actually distinctive (e.g., unique knowledge), then they might recognize a heads-up. For instance, Rand Fishkin tweeted about our Google Search Console research (though we didn’t ask him to!).

Evaluate that to his response a number of years in the past, when Tim requested Rand to take a look at his weblog put up that was, in hindsight, not distinctive:

Rand Fishkin's reply to Tim's pitch in 2015

How do you create one thing distinctive? Listed here are some concepts:

  1. Do you will have private expertise with one thing? If not, are you able to take a look at or expertise it your self?
  2. Do you will have entry to knowledge? Alternatively, you will discover somebody who has and work with them. Then analyze the information and current your findings. 
  3. Are you able to interview consultants? You possibly can speak to thought leaders in your area and share their experience and data. 

Two, characteristic them. In case your content material featured one in every of their quotes, articles, and even themselves, then it’s a legit purpose to inform them. 

A Twitter DM conversation

They’ll be delighted to know they’ve been featured. 

One ultimate tip: Don’t anticipate that they’ll share your content material with their following. In the event that they do, it’s cool. In the event that they don’t, it’s cool too.

Concentrate on constructing the connection. It might ultimately result in one thing extra: a hyperlink, a partnership, or perhaps a future enterprise collaboration. 

Really useful studying: Who Will Amplify This? And Why?

At Ahrefs, we provide loads of free search engine optimization instruments.

Ahrefs' Free SEO Tools page

Mixed, they generate nearly 400,000 month-to-month search visits.

The amount of organic traffic Ahrefs' free SEO tools get in total

Don’t write this off as a tactic just for software program companies. Different companies can do it too. For instance, Crunch supplies accounting providers and provides a free “take house pay” calculator.

Crunch's free take-home-pay calculator

Nonetheless, don’t merely go and create any software. In the event you’re going to speculate time, effort, and cash into this endeavor, you need it to do nicely. So you need to create instruments that truly have demand.

Right here’s methods to discover such alternatives:

  1. Enter a related key phrase into Ahrefs’ Key phrases Explorer
  2. Go to the Matching phrases report
  3. Within the Embody field, seek for phrases like software, instruments, calculator, checker, template, report, and so forth (select Any phrase)
The results after filtering for words like calculator, via Ahrefs' Keywords Explorer

Look by means of the record to search out probably the most related free software you possibly can create that will ship you visitors and enterprise. 

13. Rank movies on Google

Meet Sam Oh, our YouTube grasp. Not solely did he assist construct our YouTube channel to 330,000 subscribers, however he additionally managed to drive visitors to our movies from Google.

The amount of views Ahrefs' YouTube channel is receiving from Google search

How did he do that?

Easy: YouTube movies rank on Google too. 

The Video SERP results for the query "how to make kefir at home"

To rank your movies on Google, you might want to discover subjects that individuals want to observe movies about. Right here’s methods to discover them:

  1. Go to Ahrefs’ Content material Explorer
  2. Run this search: web site:youtube.com inurl:watch title:matter
  3. Type the outcomes by Web page visitors
Results in Ahrefs' Content Explorer

This will provide you with an inventory of YouTube movies that presently get search visitors from Google. Look by means of the record to search out related subjects you possibly can cowl.

Observe our useful resource under to create a video that’ll rank for these subjects:

In case you have the funds and are keen to speculate, don’t neglect you can all the time purchase paid visitors from platforms like Google and Fb. 

In reality, that’s what we do at Ahrefs.

An example of a Facebook Ad from Ahrefs

Nonetheless, you’re not solely restricted to only Google and Fb. Given how well-liked they’re—and subsequently costly—you possibly can all the time think about operating adverts on different social platforms like Pinterest, Quora, YouTube, and even TikTok. 

For instance, we run search adverts on YouTube, and so they solely value us $0.01/min.

We additionally run adverts on Quora and are getting comparatively low cost(er) clicks.

Examples of Quora ads from Ahrefs

Broaden your view, think about different platforms, and also you’ll understand that internet advertising is probably not as costly as you thought.

Ultimate ideas

Experiment with the above visitors methods and begin producing visitors to your web site.

Did I miss out on any cool ways? Let me know on Twitter

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