Are you interested in the state of running a blog in 2022? Then look no additional.

We’ve curated, vetted, and categorized a listing of up-to-date statistics under.

Click THE BEST BLOG HEALTH on to leap to a class, or preserve studying for our high running a blog statistics:

These are probably the most attention-grabbing running a blog statistics we expect you must know.

  1. Lengthy-form content material will get a median of 77.2% extra hyperlinks than brief articles (Backlinko).
  2. 60% of entrepreneurs report that content material advertising generates demand/leads (Content material Advertising and marketing Institute).
  3. 74% of firms point out that content material advertising is rising their advertising groups’ lead high quality and amount (Curata).
  4. There are greater than 600 million blogs out of 1.9 billion web sites on the planet (Internet hosting Tribunal).
  5. The variety of bloggers within the U.S. is estimated at 31.7 million in 2020 (Statista).
  6. 77% of web customers learn blogs (Social Media At this time).
  7. There’s a robust optimistic correlation between phrase depend and backlinks, however solely as much as 1,000 phrases. For posts longer than 1,000 phrases, there’s a robust adverse correlation between phrase depend and backlinks (Ahrefs).
  8. There’s a average optimistic correlation between content material size and natural site visitors, however solely as much as 2,000 phrases. For posts longer than 2,000 phrases, there’s a average adverse correlation between phrase depend and natural site visitors (Ahrefs).
  9. 77% of bloggers report that running a blog drives outcomes (Orbit Media).
  10. Bloggers who publish extra usually usually tend to report “robust outcomes” (Orbit Media).
  11. Bloggers who embrace 10+ photos per submit are the most definitely to report “robust outcomes” (Orbit Media).
  12. 65% of B2B patrons cite vendor web sites as one in every of their most extremely influential content material varieties. That is adopted by third-party web sites (48%) and third-party articles by unbiased publishers (39%) (MarketingCharts).
  13. In accordance with an article by Chicago Tribune, 59% of hyperlinks shared on social media are shared with out ever being learn. However Twitter’s new immediate to get customers to learn earlier than sharing has led individuals to open articles 40% extra usually (Vox).
  14. 73% of entrepreneurs report efficiently utilizing content material advertising to nurture their leads, whereas 64% of entrepreneurs report efficiently utilizing content material advertising to generate gross sales and income (Content material Advertising and marketing Institute).


Normal running a blog statistics

What’s the state of running a blog in 2022? Listed here are some statistics which will shock you.

  1. Web customers within the U.S. spend 3X extra time on blogs than they do on e-mail (Social Media At this time).
  2. Tumblr hosts over 518 million blogs, whereas WordPress hosts over 60 million blogs (Internet hosting Tribunal).
  3. WordPress powers over 42.8% of the web (W3 Tech).
  4. Roughly 70 million new posts are revealed on WordPress every month (WordPress).
  5. On common, 77 million new feedback are added to WordPress posts monthly (WordPress).
  6. From 2021 to 2025, the worldwide content material advertising trade is anticipated to develop by $417.85 billion (ReportLinker).
  7. 44% of patrons say they sometimes eat three to 5 items of content material earlier than partaking with a vendor (Demand Gen Report).
  8. Greater than half of customers will cease what they’re doing in the event that they encounter points when viewing content material (Adobe).
  9. 89% of entrepreneurs used blogs of their content material technique in 2020 (Content material Advertising and marketing Institute).


Running a blog income statistics

Do bloggers actually earn cash? Or is it only a pipe dream? Take a look at these statistics on running a blog income.

  1. 33% of bloggers don’t earn any cash in any respect (TechJury).
  2. The most well-liked monetization technique for bloggers is Google AdSense, adopted by online marketing. Nevertheless, for high-income bloggers, AdSense ranks third; bloggers are 2.5 instances extra prone to promote their very own services or products than use AdSense (GrowthBadger).
  3. Bloggers make the overwhelming majority of their revenue from adverts, affiliate merchandise, sponsored product critiques, their very own merchandise, and on-line programs (RankIQ).
  4. 45% of bloggers who earn over $50,000 per 12 months promote their very own services or products, whereas solely 8% of lower-income bloggers try this (GrowthBadger).
  5. 72% of bloggers making $2,000+/month use both Mediavine or Adthrive as their advert administration firm (RankIQ).
  6. Blogs are accountable for round 40% of all writer commissions within the U.S. (Awin).
  7. Essentially the most worthwhile area of interest is the meals weblog area of interest. Meals bloggers have the very best median month-to-month revenue ($9,169) as in comparison with bloggers from all main niches (RankIQ).
  8. The niches which have the very best proportion of blogs with over 50,000 month-to-month periods are meals (42.8%), way of life (13.3%), and journey (10%) (RankIQ).
Bar chart showing breakdown of different types of content marketing bloggers earning over $50K/year and lower-income bloggers do, respectively


Running a blog size and frequency statistics

How lengthy ought to your weblog posts be? How usually do you have to publish? When do you have to publish? These are questions bloggers all the time wish to know.

  1. Engagement begins to drop for posts with a studying time longer than seven minutes (Medium).
  2. 73% of individuals admit to skimming weblog posts, whereas 27% eat posts completely (HubSpot).
  3. 75% of the general public prefers studying articles underneath 1,000 phrases (Contently).
  4. The common weblog submit takes simply over 4 hours to jot down (Orbit Media).
  5. The common weblog submit is 1,416 phrases (Orbit Media).
  6. About 50% of bloggers publish weekly or “a number of posts monthly” (Orbit Media).
Bar chart showing from 2014 to 2021, time taken to write a blog post has increased. In 2021, bloggers reported taking 4 hours to write a post

As competitors intensifies, bloggers have to create higher-quality content material. Take a look at these statistics on content material codecs and high quality.

  1. High quality of content material” is rated the #1 most necessary success issue amongst all bloggers. Nevertheless, higher-income bloggers put way more emphasis on selling their content material than lower-income bloggers do (GrowthBadger).
  2. Nearly all of bloggers add round two to a few photos per weblog submit (Orbit Media).
  3. 41% of bloggers are conducting and publishing authentic analysis (Orbit Media).
  4. Solely 26% of bloggers work with editors (Orbit Media).
  5. The commonest complaints about content material—too wordy, poorly written, or poorly designed (Adobe).
Bar chart showing small minority of bloggers create highly visual content

On the common, 5 instances as many individuals learn the headline as learn the physique copy. When you’ve written your headline, you’ve spent eighty cents out of your greenback.” — David Ogilvy

  1. Very lengthy” headlines (14–17 phrases) outperform brief headlines by 76.7% by way of social sharing (Backlinko).
  2. Headlines with a query mark get 23.3% extra social shares than non-question headlines (Backlinko).
  3. 91% of bloggers write just a few headline drafts (round six) earlier than publishing (Orbit Media).
Bar chart showing long headlines correlate with increased social sharing

To get passive, constant site visitors to your weblog, you must make sure the content material ranks in the various search engines

  1. 68% of on-line experiences start with a search engine (BrightEdge).
  2. 90.63% of pages get no natural search site visitors from Google (Ahrefs).
  3. Solely 5.7% of pages will rank within the high 10 search outcomes inside a 12 months of publication (Ahrefs).
  4. The common web page within the high 10 is 2+ years previous (Ahrefs).
  5. The common top-ranking web page additionally ranks within the high 10 search outcomes for practically 1,000 different related key phrases (Ahrefs).
  6. Usually talking, the extra backlinks a web page has, the extra natural site visitors it will get from Google (Ahrefs).
  7. There’s no correlation between Flesch Studying Ease scores and rating positions (Ahrefs).
  8. 71% of bloggers say web optimization is a very powerful supply of site visitors (Orbit Media).
  9. 85% of bloggers are doing key phrase analysis (Orbit Media).
  10. Bloggers who earn over $50,000 per 12 months are inclined to put loads of emphasis on web optimization. Their #1 site visitors supply is often Google natural search; additionally, in comparison with lower-income bloggers, they’re 4.3 instances as prone to conduct key phrase analysis (GrowthBadger).
  11. 71% of bloggers are updating previous content material (Orbit Media).
Pie chart showing 90.63% of pages get no organic traffic from Google


Weblog advertising statistics

Your weblog can’t go “viral” in a single day. It must be found, promoted, and marketed.

  1. Just one-third of bloggers recurrently examine their blogs’ site visitors analytics (Statista).
  2. Social media is the most well-liked channel for driving weblog site visitors (Orbit Media).
  3. 70% of bloggers who earn over $50,000 per 12 months say they’re energetic or very energetic promoters of their blogs in comparison with solely 14% of lower-income bloggers (GrowthBadger).
  4. Bloggers who collaborate with influencers get higher outcomes (Orbit Media).
  5. Bloggers who earn over $50,000 per 12 months from their blogs are over twice as prone to deal with getting e-mail subscribers as in comparison with lower-income bloggers. Additionally they use 343% as many email-collection strategies as lower-income bloggers (GrowthBadger).
  6. 97% of bloggers promote their weblog posts by way of social media, and 66% use e-mail advertising to direct individuals towards their content material (Statista).
Bar chart of how bloggers drive traffic to their content where 90% use social media


Running a blog and social media statistics

Social media is seemingly the most well-liked channel for driving weblog site visitors. How are you going to optimize for this channel?

  1. 1.3% of articles get 75% of the social shares (Backlinko).
  2. The perfect content material size for maximizing social shares is 1,000–2,000 phrases (Backlinko).
  3. There’s no “finest day” to publish a brand new piece of content material. Social shares are distributed evenly amongst posts revealed on completely different days of the week (Backlinko).
Bar chart showing ideal content length for maximizing social media shares is 1K-2K words

Visitor running a blog statistics

Visitor running a blog is alive and effectively, and it’s nonetheless an effective way to accumulate hyperlinks and be uncovered to a big viewers.

  1. The common value of publishing a paid visitor submit is $77.80 (Ahrefs).
  2. 50% of bloggers carry out outreach for visitor posts to 10 or fewer contacts a month, whereas 7% of them pitch to 100 or extra blogs monthly (ReferralRock).
  3. 60% of bloggers write one to 5 visitor posts monthly (ReferralRock).
  4. 87% of bloggers give you visitor submit concepts themselves, however solely 52% of them do the precise writing (ReferralRock).
  5. 93% of editors plan to publish the identical quantity of visitor content material or extra (Affect & Co.).
Bar chart showing what guest posters do. Most come up with ideas, do the outreach and prospecting

Remaining ideas

Need to be taught extra about running a blog and content material advertising? Get began with these guides:

Do you’ve different attention-grabbing statistics to share? Let me know on Twitter.


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