Pillar pages are high-level introductions to a subject. They then hyperlink to different pages, that are normally extra detailed guides about components of the primary matter.

Altogether, they kind a content material hub.

Example of a content hub

However not all pillar pages look the similar. 

On this information, we’ll have a look at eight examples of pillar pages to get your artistic juices flowing.

Excerpt of beginner's guide to SEO by Ahrefs

Key stats

Estimated natural visitors: 1,200
Backlinks: 6,900
Referring domains: 899

Overview of Ahrefs' beginner's guide to SEO in Ahrefs' Site Explorer

That is our very personal pillar web page, protecting the broad matter of SEO (website positioning). 

Why I like it

Apart from the truth that I’m biased, I just like the customized design we created for this web page, which makes it totally different from the articles on our weblog. 

Although the design is customized, our pillar web page continues to be a fairly traditional “hub and spoke” type pillar web page. We’ve damaged the subject down neatly into six totally different chapters and internally linked to guides we’ve created about them. There are additionally customized animations whenever you hover over every chapter:

Examples of chapters in the SEO guide

We’ve additionally added a glossary part that comes with a customized illustration of the SERPs. We have now explanations of what every ingredient means, with inner hyperlinks to extra detailed content material:

Custom illustration of the SERP

Lastly, it hyperlinks to a different “pillar web page”: our website positioning glossary. 


Think about making a customized design to your pillar web page in order that it stands out. 

Excerpt of Doctor Diet's ketogenic diet guide

Key stats

Estimated natural visitors: 92,200
Backlinks: 21,600
Referring domains: 1,700

Overview of Diet Doctor's ketogenic diet guide in Ahrefs' Site Explorer

Weight loss plan Physician is a well being firm specializing in low-carb diets. Its pillar web page is a complete information on the keto food plan. 

Why I like it

On the floor, it doesn’t precisely appear like a pillar web page; it seems like each different put up on the Weight loss plan Physician website. However that’s completely high quality. It’s merely a special method—you don’t need to name out the truth that it’s a pillar web page. 

Weight loss plan Physician’s information is break up into 10 totally different sections with hyperlinks to its personal sources. The hyperlinks carry you to various kinds of content material (not simply weblog posts however movies too).

Video course about keto diet for beginners

In contrast to the traditional pillar web page, Weight loss plan Physician’s information goes into sufficient element for anybody who’s casually researching the keto food plan. But it surely additionally hyperlinks to additional sources for anybody who’s serious about doing extra analysis.


Pillar pages needn’t at all times simply be textual content and hyperlinks. Make it multimedia: You possibly can add movies and pictures and even hyperlink to your personal multimedia sources (e.g., a video course).

Excerpt of Wine Folly's beginner's guide to wine

Key stats

Estimated natural visitors: 5,600
Backlinks: 2,800
Referring domains: 247

Overview of Wine Folly's beginner's guide to wine in Ahrefs' Site Explorer

Wine Folly is a content material website dedicated to wine information and appreciation. Its pillar web page, as anticipated, is about wine. 

Why I like it

Wine Folly’s pillar web page is a traditional instance of a “hub and spoke” type pillar web page—break up into a number of sections, with some supporting textual content, after which inner hyperlinks to different sources that assist every subsection. 

Supporting text and links to other resources

This web page doesn’t simply function a pillar web page for rating functions, although. Provided that it ranks nicely and receives fairly a major quantity of search visitors, the web page additionally has a name to motion (CTA) to Wine Folly’s e book:

Short description of book; below that, CTA encouraging site visitor to purchase it


Whereas most web sites design pillar pages for rating, you can too use them for different functions: seize e-mail addresses, promote a e book, pitch your product, and so forth. 

Excerpt of A-Z directory of yoga poses

Key stats

Estimated natural visitors: 11,100
Backlinks: 3,400
Referring domains: 457

Overview of Yoga Journal's A-Z directory of yoga poses in Ahrefs' Site Explorer

Yoga Journal is an internet and offline journal. Its pillar web page is an A-Z listing of yoga poses.

Why I like it

Yoga Journal’s pillar web page is simple and easy. Checklist down all attainable yoga poses (in each their English and Sanskrit names) in a desk kind and hyperlink to them. 

List of yoga poses in table form

Because it’s listed in alphabetical order, it’s helpful for anybody who is aware of the title of a specific pose and is serious about studying extra. 

What I additionally like is that Yoga Journal has added an additional column on the kind of pose every yoga pose belongs to. If we click on on any of the pose sorts, we’re directed to a class web page the place you could find related sorts of poses: 

Examples of standing yoga poses (in grid format)


The A-Z format is usually a good format to your pillar web page if the broad matter you’re focusing on matches the type (e.g., dance strikes, freestyle soccer tips, and so forth.).

Excerpt of Atlassian's guide to agile development

Key stats

Estimated natural visitors: 115,200
Backlinks: 3,200
Referring domains: 860

Overview of Atlassian's guide to agile development in Ahrefs' Site Explorer

Atlassian is a software program firm. You’ve most likely heard of its merchandise: Jira, Confluence, Trello, and so forth. Its pillar web page is on agile improvement.

Why I like it

Atlassian’s pillar web page is break up into totally different subjects associated to agile improvement. It then has inner hyperlinks to every matter—each as a sticky desk of contents and card-style widgets after the introduction: 

Sticky table of contents
Card-style widgets

I additionally just like the “Up subsequent” characteristic on the backside of the pillar web page, which makes it appear to be an internet e book relatively than a web page. 

Example of "Up next" feature


Think about including a desk of contents to your pillar web page. 

Excerpt of Muscle and Strength's workout routines database

Key stats

Estimated natural visitors: 114,400
Backlinks: 2,900
Referring domains: 592

Overview of Muscle and Strength's workout routines database in Ahrefs' Site Explorer

Muscle and Energy’s pillar web page is a large database linking to numerous classes of exercises. 

Why I like it

Calling it a pillar web page appears to be an understatement. Muscle and Energy’s free exercises web page seems to be extra like an internet site. 

If you open the web page, you’ll see that it’s neatly break up into a number of classes, corresponding to “exercises for males,” “exercises for ladies,” “biceps,” “abs,” and so forth. 

Workout categories (in grid format)

Clicking by to any of them leads us to a class web page containing all types of exercises:

Types of workouts for men (in grid format)

In comparison with the opposite pillar pages on this checklist, the place they’re linking to different subpages, Muscle and Energy’s pillar web page hyperlinks to different class pages, which then hyperlink to their subpages, i.e., its large archive of free exercises.


Content material databases, such because the one above, are an enormous endeavor for a pillar web page however could be price it if the broad matter you’re focusing on matches a format like this. Ideally, the subject must be about one thing the place the content material for it’s ever-growing (e.g., exercise plans, recipes, e-mail templates, and so forth.).

Excerpt of Tofugu's guide to learning Japanese

Key stats

Estimated natural visitors: 39,100
Backlinks: 1,100
Referring domains: 308

Overview of Tofugu's guide to learning Japanese in Ahrefs' Site Explorer

Tofugu is a website about studying Japanese. And its pillar web page is about, nicely, studying Japanese.

Why I like it

That is an unimaginable (and sure, ridiculously good) information to studying Japanese from scratch. It covers each stage you’ll undergo as an entire newbie—from understanding no Japanese to having intermediate proficiency within the language. 

In contrast to different pillar pages the place data is normally scarce and easily hyperlinks out to additional sources, this web page holds nothing again. Underneath every part, there may be nice element about what that part is, why it’s necessary, the way it works, and even an estimated time of how lengthy that stage takes to finish. 

One other fascinating facet is how Tofugu has structured its inner hyperlinks as energetic CTAs. Moderately than “Study extra” or “Learn extra,” it’s all about encouraging customers to do a activity and finishing that stage. 

CTA encouraging user to head to the next task of learning to read hiragana


Two takeaways right here:

  • Pillar pages could be ridiculously complete. It is determined by the subject you’re focusing on and the way aggressive it is.
  • CTAs could be extra thrilling than merely simply “Learn extra.”
Excerpt of Zapier's guide to working remotely

Key stats

Estimated natural visitors: 890
Backlinks: 4,100
Referring domains: 1,100

Overview of Zapier's guide to working remotely in Ahrefs' Site Explorer

Zapier permits customers to attach a number of software program merchandise collectively by way of “zaps.” It’s a 100% distant firm, and its pillar web page is about distant work. 

Why I like it

Zapier’s pillar web page is principally like Wine Folly’s pillar web page. Break a subject into subsections, add a few hyperlinks of textual content, after which add inner hyperlinks to additional sources. 

Within the examples above, we’ve seen all types of execution for pillar pages. There are these with customized designs and others which can be crazily complete.

However generally, all a pillar web page wants is an easy design with hyperlinks. 


If you have already got a bunch of present content material in your web site, you’ll be able to create a easy pillar web page like this to arrange your content material to your readers. 

Continue to learn

Impressed by these examples and wish to create your personal pillar web page? Learn to efficiently accomplish that with these two guides:

Any questions or feedback? Let me know on Twitter.  

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