Should you’re contemplating promoting your web site, you could know the way a lot your web site’s price. Whereas there are various web site worth calculators on the market, most of them are inaccurate at finest.

Web site worth calculators base their numbers purely on site visitors and area ranking. To present you an concept of how inaccurate that’s, a web site that I’m within the technique of promoting for $500K was valued by one in every of these calculators at $14K.


Don’t fear—I’m going to show you tips on how to truly make an correct evaluation of how a lot your web site might promote for.

How are on-line companies valued?

You probably have a web site that doesn’t get any site visitors or make any cash, it’s most likely not price something. However it could have worth in case you have a high-value area title—however that’s a completely completely different article.

Should you do get site visitors and/or have an earnings, that makes your web site an internet enterprise. And there are just a few completely different ways in which web sites (and on-line companies) might be valued.

The worth of your web site comes down to 3 issues:

  1. The earnings you generate (and the place that earnings comes from)
  2. Your web site’s site visitors (and the standard of that site visitors)
  3. Extra added worth (e.g., backlink profile, social media viewers, or e mail listing)

Let’s shortly break down every of those and the way they have an effect on your potential sale value.

Earnings a number of

The commonest (and highest-paying) technique of valuing a web site is a direct a number of of your small business’s web revenue. Web revenue is how a lot your small business takes dwelling after bills.

On the time of this submit, a typical web site sells for between 30 instances and 45 instances of the month-to-month web revenue. So in case you earn $10K monthly web revenue, your web site can probably promote for $300K to $450K.

The place your website falls in that vary can depend upon a whole lot of different elements, such as:

  • You probably have a number of earnings streams Web sites that solely have a single earnings stream (reminiscent of Google AdSense or Amazon Associates) promote for lower than web sites with a number of earnings streams (e.g., a mixture of advertisements, associates, and bodily or digital merchandise).
  • How reliant you might be on paid promoting In case your earnings depends on a posh construction of paid promoting that isn’t simple for a non-expert to run, that may decrease the sale value.
  • You probably have commonplace working procedures (SOPs) An SOP is a doc that particulars precisely tips on how to do duties inside your small business, reminiscent of the way you write, edit, and publish an article or the way you construct hyperlinks. They make it simpler for the brand new proprietor to take over, which might increase the sale value.

We are going to calculate your web revenue (together with subtracting add-backs, which I’ll clarify) in step one of the valuation. For now, let’s have a look at different methods to worth your web site and improve your month-to-month a number of.

Web site site visitors

The second-most-common means of valuing a web site is by figuring out how a lot site visitors the web site will get. That is what most of these “on-line web site price” calculators use, and it’s type of garbage.

As I stated within the intro, the web site that I’m negotiating $500K for was valued at a meager $14K by these site visitors worth calculators.

Ahrefs estimates the month-to-month natural site visitors worth to be price nearly 10X that (at $130K) if we had been to pay for it by way of search advertisements. So these calculators are poor judges of worth.

Ahrefs' website traffic valuation metric in Ahrefs' Site Explorer

If I had been promoting the location primarily based solely on the site visitors and it wasn’t making a lot of an earnings, this is able to most likely be a extra correct value.

However you possibly can nonetheless use site visitors to assist in your valuation. On the very least, the high quality of your site visitors (not the uncooked amount) may also help you obtain the next month-to-month a number of in your sale.

Should you get most of your site visitors from search engines like google and yahoo, your web site shall be price greater than a web site that will get most of its site visitors from social media or paid promoting.

It’s because natural site visitors takes longer and is more durable to accumulate than paid site visitors. It requires creating high-quality content material and constructing hyperlinks, amongst different issues.

Different valuation elements

Past web revenue and site visitors, there are just a few different issues that may push up that earnings a number of. These embrace:

  • Your Area Score (DR) rating and the standard of your backlinks.
  • Your e mail listing and social media following.
  • Some other hard-to-duplicate elements.

Backlinks are extraordinarily necessary for SEO (website positioning). And the upper the standard of hyperlinks pointing to your website, the extra it could be price. The DR of your web site is a rating Ahrefs makes use of to gauge the energy of your backlink profile.

You possibly can test your DR without cost with our web site authority checker.

Ahrefs' website authority checker

Nevertheless, merely taking a look at your DR shouldn’t be sufficient—you need to dig deeper.

The place are your backlinks truly coming from? Are they from extremely authoritative websites which can be troublesome to construct hyperlinks from, reminiscent of or Or did you employ personal weblog networks (PBNs) and different low-quality hyperlink constructing techniques?

If it’s the previous, that may increase your month-to-month a number of.

You should utilize the Referring domains report back to see what backlinks you might have and get a tough concept of the standard of these hyperlinks. Simply plug your website into Ahrefs’ Website Explorer and click on “Referring domains” on the left.

Referring domains report in Ahrefs' Site Explorer

Moreover, a powerful e mail listing or social media following with good engagement shall be worthwhile to any potential purchaser. Not simply uncooked numbers; engagement is what actually issues. It’s simply too simple to pay a couple of bucks to artificially inflate your e mail or social media with low-quality bots.

Lastly, in case your web site has something that’s distinctive and troublesome to duplicate, that’s usually worthwhile to a purchaser. 

For instance, I constructed an RV mortgage calculator device for my web site that value 1000’s of {dollars} to have a developer construct. This device went on to rank for the key phrase “RV mortgage calculator,” making it much more worthwhile.

Three steps to calculate your web site’s price

Now that you understand the elements that have an effect on your web site’s sale value, let’s truly give you a quantity for you! Every of those steps will provide you with a worth—however the extra you comply with, the extra lifelike your valuation will turn into.

Step 1. Create a monetary spreadsheet

The very very first thing it’s best to do to calculate your web site’s price is create a spreadsheet, which incorporates your revenue and loss, add-backs, and web revenue.

Right here’s an instance of what that will look like:

Website value profit & loss spreadsheet

You create a column to your income, then columns for every month. Do the identical factor together with your bills. Income – Bills = Web Revenue.

When you’ve listed your earnings and bills, then you possibly can create a piece for add-backs (additionally referred to as Discretionary Spending). These are bills that the brand new proprietor received’t incur sooner or later or wouldn’t have incurred if they’d owned the enterprise.

For instance, issues like proprietor salaries, hyperlink constructing or content material that created enterprise development, or internet improvement.

Add-backs and discretionary spending calculator

With that performed, calculate your web revenue: Income – Bills + Add-Backs = Web Revenue.

After you have the online revenue for the final 12 months, merely add all of that collectively and divide by 12 to get your common month-to-month revenue. Then take your common month-to-month revenue and multiply it by 30 to 45 to get a variety your web site might promote for.

If that’s all you needed—you’re performed! However if you wish to take it a step additional and get a greater concept of what you possibly can realistically promote your web site for, transfer on to step #2.


In case your web site doesn’t have any earnings and also you purely need a valuation primarily based on site visitors, you will get a tough concept through the use of the site visitors worth metric within the Overview report from Ahrefs’ Website Explorer. It represents an estimated month-to-month value of site visitors from all key phrases a website is rating for if paid by way of PPC.

Overview report of Ahrefs' site in Ahrefs' Site Explorer

Step 2. Contact web site valuation corporations

There are on-line web sites/enterprise brokers who may also help consider the worth of your web site and aid you discover a purchaser, negotiate phrases, and shut the sale.

Locations like Empire Flippers and Flippa are examples of such brokers.

They’ll consider your web site’s price without cost. Simply head to their website and fill out a type, and also you’ll know your website’s price inside a week.

I like to recommend going via this course of even in case you don’t truly plan on utilizing their brokerage providers as a result of it will provide you with a significantly better concept of what your web site can realistically promote for within the present market. They do that for a dwelling, in order that they’re fairly good at it.

Once you enroll, you’ll get a Vendor’s Dashboard with inquiries to reply and, finally, presents to your website.

Empire Flippers' Seller Dashboard

As soon as this half’s performed, step #3 will aid you get the very best deal potential.

Step 3. Search for different events to get the very best deal

Working with brokers has a whole lot of perks: They’ll discover the customer for you, assist negotiate the deal, and guarantee a seamless transition into the brand new proprietor’s arms. In addition they present authorized assist and make it so that you don’t want to rent an legal professional or fear about contracts and different advanced issues.

Nevertheless, to offer these providers, they take a hefty payment. In Empire Flipper’s case, it’s 8% of the sale value as much as the primary $700K as of this writing.

If you wish to get a greater deal and take extra dwelling if you promote, it’s best to contemplate discovering the customer your self and hiring an legal professional to supervise the deal. Ultimately, in case your website is large enough, it will find yourself saving you cash.

That stated, in case you have a smaller website, it is probably not well worth the trouble to save lots of a tiny quantity.

But when your website is greater, you could find patrons in a whole lot of methods. You possibly can attain out to rivals on to see in the event that they’re enthusiastic about buying you, or you possibly can look to different events who can profit from proudly owning your website.

For instance, in case you personal a website about automotive work, you possibly can attain out to mechanics or corporations that promote auto elements or bloggers who write about comparable matters.

It is going to be a whole lot of additional work and guide outreach to seek out your self a purchaser. However if you need the very best value, it’s the one approach to get it.

5 methods to extend your web site’s sale value

Now you might have an concept of what your web site is price and need to see that quantity get greater. How do you try this? Clearly, you are able to do it by making more cash. However past that, listed here are 5 methods to extend your sale value:

1. Diversify your earnings streams

Bear in mind how I stated web sites with a number of earnings streams promote for greater than these with a single earnings supply? Properly, in case you solely have one or two methods of getting cash, increasing that may assist your a number of.

You are able to do that by:

  • Including show advertisements to your website via a show community like Ezoic or AdThrive.
  • Branching out to different associates in addition to Amazon.
  • Creating and promoting your personal bodily or digital product.

Should you’re capable of, I extremely advocate figuring out affiliate partnerships immediately with the businesses you like to advertise. 

Amazon’s associates program is nice and straightforward to make use of, nevertheless it solely pays just a few %. Should you work out your personal partnerships, you will get anyplace from 5% all the way in which as much as 30% or extra. It pays to construct relationships and do issues others are too lazy to work on.

2. Negotiate larger charges with associates

If you have already got partnerships with completely different associates, a simple approach to improve your earnings is by negotiating the next fee. 

It’s extraordinarily frequent for associates to provide out the next fee in case you simply ask—as long as you might have an current relationship with them and also you’re truly sending them gross sales.

Ship them a fast e mail like this:

Hey [Name],

I’ve been working with you for X months/years now, and we’ve despatched $X in gross sales to you. It’s been fantastic working with you, and we love selling your merchandise!

If you’ll be able to bump our fee as much as X%, that may give us extra funds to advertise your merchandise to a wider viewers and create extra content material round your model.

Can we speak about getting this fee improve?


[Your Name]

Lastly, don’t be afraid to select up the telephone and name them. It could actually usually be simpler to barter over the telephone or on a video name. You should utilize the facility of human connection, as you’re not simply an e mail handle on a pc display.

3. Scale back prices

Should you cut back your small business’s prices, you possibly can promote it for more cash. Duh, proper?

Some simple methods to scale back prices:

  • Canceling subscriptions you’re now not utilizing
  • Paying for instruments yearly as an alternative of month-to-month to save
  • Assessment your funds and take away or cut back any pointless bills

This one’s fairly self-explanatory, so I’ll depart it at that.

4. Diversify your site visitors sources

Similar to diversifying your earnings sources can improve your web site’s worth, having a number of site visitors sources can provide the identical outcome.

I already talked about that natural site visitors is extra worthwhile than paid site visitors. So you can begin website positioning efforts to get extra natural site visitors.

Apart from that, you can too create and promote your model on a number of social media channels. Begin a TikTok account or a YouTube channel. Cross-post on Instagram and Fb. Perhaps even begin a Fb group and construct a neighborhood.

These are all methods to extend your web site’s site visitors and, finally, how a lot you possibly can promote it for.

5. Create commonplace working procedures

SOPs not solely make your small business extra worthwhile to patrons, however in addition they make it simpler to run and rent folks to do the duties you’ve documented. This, in flip, makes it simpler to scale up your small business and make extra cash.

Basically, an SOP is a doc that outlines precisely tips on how to do a selected activity in your small business step-by-step. They usually embrace screenshots and even movies.

Right here’s an instance of one in every of my SOPs on discovering and reaching out to influencers for content material promotion:

Example of an SOP

It breaks down every step, explains the aim and course of, and hyperlinks to movies on tips on how to particularly do every a part of the method.

Right here’s a superb information by Candy Course of that teaches you tips on how to make SOPs.

So do you have to promote your web site?

At this level, it’s best to know the way a lot your web site is price and tips on how to improve that quantity.

Should you’ve acquired this far, it most likely means you might have a worthwhile on-line enterprise—one thing many individuals envy. Are you positive you need to promote it?

For me, I made the choice to promote one in every of my web sites I’ve been engaged on for practically a decade because of private causes, a necessity for capital, and (most significantly) burnout.

I used to be bored with engaged on it in any case these years. It was an incredible enterprise that principally ran itself, however I used to be prepared for a brand new chapter in my life. 

If that’s you, possibly it’s time to promote.

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