Posts tagged Sense

website positioning Silo Construction: Why It Makes No Sense (And What to Do As a substitute)

Everybody is aware of that structuring your web site in a logical manner is as essential for customers as it’s for website positioning, and “siloing” is a method many SEOs suggest doing this. However I believe that “siloing” is a horrible concept and isn’t one thing it is best to do. On this put up, I’ll clarify why that’s and what it is best to do as a substitute. However first, let’s make sure that we’re on the identical web page… What’s silo construction in website positioning? Silo construction in website positioning is a… Read More

Most “Varieties” of Content material Advertising and marketing Are Nonsense. Right here Are 5 That Truly Make Sense

Listed here are some standard “varieties” of content material advertising and marketing: Blogs Movies Podcasts Emails Infographics Webinars Case research Displays eBooks Whitepapers Testimonials Slide decks Quizzes Instruments You’ll discover these on just about any checklist of content material advertising and marketing varieties that pops up on Google. However the fact is that none of those are forms of content material advertising and marketing. They’re forms of content material… which isn’t the identical factor! On this information, I’ll clarify why that is and share some actual forms of content material advertising and… Read More