Lengthy-tail key phrases are nothing greater than key phrases with low month-to-month search volumes. It doesn’t matter in the event that they’re made up of two, three, or 10 phrases.

Because of their low recognition, they’re usually much less aggressive and simpler to rank for than short-tail key phrases. This makes them a wonderful goal for brand new web sites.

On this information, you’ll discover ways to discover long-tail key phrases utilizing 5 foremost instruments.

IMPORTANT NOTE

There are two sorts of long-tail key phrases, and it solely is smart to focus on one among them. We’ll concentrate on discovering that sort under. Should you’re curious concerning the variations between the 2 sorts, learn our information to long-tail key phrases. In any other case, simply observe alongside.

1. Ahrefs’ Key phrases Explorer

Key phrases Explorer is a key phrase analysis software that runs on a database of billions of key phrases.

Right here’s how one can use it to search out long-tail key phrases:

  1. Seek for an industry-defining phrase or phrase
  2. Go to the Matching phrases report
  3. Filter for key phrases with a month-to-month search quantity as much as 300
  4. Filter for key phrases with a Visitors Potential (TP) as much as 300
Filtering for long-tail keywords related to hair in Ahrefs' Keywords Explorer

Should you’re questioning what the TP filter does, it filters out long-tail key phrases the place the present top-ranking web page will get numerous search site visitors. As a result of these key phrases are much less frequent methods of looking for widespread matters, they’re normally onerous to rank for.

For instance, “hair loss patches” is a long-tail key phrase. Nevertheless it has a excessive Key phrase Issue (KD) rating, because it’s only a much less frequent solution to seek for “alopecia.”

Estimated monthly search volume and Keyword Difficulty (KD) score for "hair loss patches"

Sidenote.

Be happy to be much less strict with search quantity and Visitors Potential (TP) numbers in order for you extra outcomes. Nonetheless, I wouldn’t suggest going above just a few hundred for every. In any other case you gained’t actually be long-tail key phrases.

Let’s have a look at how one can discover long-tail key phrases for numerous web sites and content material sorts.

Discovering e-commerce long-tail key phrases

  1. Enter a product or product sort as a seed key phrase
  2. Go to the Matching phrases report
  3. Filter for key phrases with a month-to-month search quantity as much as 300
  4. Filter for key phrases with a Visitors Potential (TP) as much as 300

For instance, should you run a clothes retailer, chances are you’ll enter seeds like “sweater” and “sweaters.”

Filtering for long-tail keywords related to sweaters in Ahrefs' Keywords Explorer

Discovering long-tail key phrases for weblog posts

  1. Enter a broad matter as a seed key phrase
  2. Go to the Matching phrases report
  3. Hit the “Questions” toggle
  4. Filter for key phrases with a month-to-month search quantity as much as 300
  5. Filter for key phrases with a Visitors Potential (TP) as much as 300

For instance, should you run a clothes retailer, chances are you’ll enter a seed like “sneakers.”

Filtering for long-tail keywords related to shoes in Ahrefs' Keywords Explorer

Discovering affiliate long-tail key phrases

  1. Enter a broad matter or model as a seed key phrase
  2. Go to the Matching phrases report
  3. Filter for key phrases with a month-to-month search quantity as much as 300
  4. Filter for key phrases with a Visitors Potential (TP) as much as 300
  5. Add the key phrases “finest,” “assessment,” and “vs” to the Embrace filter
  6. Set the Embrace filter to “Any phrase”
  7. Click on “Apply”

For instance, should you run a trend affiliate website, chances are you’ll enter a seed like “sneakers.”

Filtering for long-tail keywords related to sneakers that contain the word "best," "vs," or "review" in Ahrefs' Keywords Explorer

2. Ahrefs’ Web site Explorer

Web site Explorer is a aggressive analysis software. Certainly one of its foremost options is to point out the key phrases your opponents rank for. 

Right here’s how one can use it to search out your competitor’s long-tail key phrases:

  1. Enter a competitor’s area
  2. Go to the Natural key phrases report
  3. Filter for key phrases that rank in positions 1–10
  4. Filter for key phrases with a month-to-month search quantity as much as 300
Filtering for long-tail keywords that thecurvyfashionist.com ranks for in Ahrefs' Site Explorer

As there may be at the moment no Visitors Potential (TP) filter in Web site Explorer, you’ll must test the site visitors potential of those long-tails manually to resolve in the event that they’re worthwhile targets. To do that, set up Ahrefs’ search engine optimization Toolbar, then test the site visitors to the top-ranking web page in Google.

Estimated monthly search traffic to the top-ranking page for "best plus size formal dresses"

Sidenote.

Be sure “SERP instruments” is lively on the toolbar. To do that, click on the orange “a” emblem in your browser and toggle the swap on. 

If the top-ranking web page will get various hundred month-to-month search visits, it’s most likely not the very best key phrase to focus on, as rating will normally be tough.

In search of a solution to test Visitors Potential in bulk?

Export the location’s key phrases from Web site Explorer, then:

  1. Paste the key phrase record into Key phrases Explorer
  2. Filter for key phrases with a Visitors Potential (TP) as much as 300
Looking up Traffic Potential (TP) in bulk in Ahrefs' Keywords Explorer

Notice

The long-tail key phrases instruments and processes under are utterly free. Nonetheless, the outcomes aren’t pretty much as good, and it takes a bit extra effort to get there.

3. Google Key phrase Planner

Google Key phrase Planner is free to make use of. It’s made for advertisers, however you’ll be able to nonetheless use it to search out long-tail key phrases. To do this, click on “uncover new key phrases,” then:

  1. Enter a broad matter as a seed key phrase.
  2. Type the outcomes by common month-to-month searches from low to excessive.
Looking for long-tail keywords in Google Keyword Planner

Key phrases with a month-to-month search quantity vary of 10 to 100 or much less are long-tails. However they might not be the very best targets in the event that they’re simply unusual methods to seek for widespread matters. 

To test, seek for the key phrase in Google and plug the top-ranking web page into Ahrefs’ free site visitors checker software. Usually talking, you wish to see no various hundred month-to-month search visits to the web page. 

Estimated monthly search traffic to the top-ranking result for "jennifer brady weight loss"

Though long-tail key phrases can have any variety of phrases, our research discovered that wordier key phrases usually tend to be long-tails. That is what makes Google autocomplete a superb supply of long-tail key phrase concepts.

Right here’s how one can use Google autocomplete to search out key phrases which can be long-tails: 

  1. Seek for a easy matter on Google
  2. Cycle by autocomplete outcomes till you discover a lengthy key phrase
  3. Examine site visitors to the top-ranking web page with Ahrefs’ free site visitors checker

For instance, if we begin with “hairstyles,” we are able to simply get to “korean coiffure for lady lengthy hair” in seconds simply by scrolling by the steered searches.

Using Google autocomplete to find long keywords

However we then must test that this isn’t simply an unpopular approach of looking for a preferred matter. To do this, we are able to plug the top-ranking web page for this question into Ahrefs’ free site visitors checker.

If it will get just a few hundred visits or fewer, it’s what we’re searching for. If it will get hundreds of visits, it’ll most likely be onerous to rank for.

On this case, it solely will get an estimated 106 month-to-month search visits, which is what we need.

Estimated monthly search traffic to the top-ranking result for "korean hairstyle for girl long hair"

Reddit is one other good supply of potential long-tail key phrases. However as soon as once more, you’ll must test site visitors to the top-ranking web page for any concepts you discover to verify they’re what you’re searching for.

For instance, listed here are a few hyper-specific matters I got here throughout on the search engine optimization subreddit:

Potential long-tail keyword from the /r/seo subreddit
Potential long-tail keyword from the /r/seo subreddit

If we plug the top-ranking web page for “how one can enhance off web page search engine optimization” into Ahrefs’ free site visitors checker, we see that it will get hundreds of month-to-month search visits. 

Estimated monthly search traffic to the top-ranking result for "how to improve off page seo"

This implies the key phrase isn’t the type of long-tail we’re searching for. It both has a excessive search quantity in itself or is an unusual solution to seek for a preferred matter. Both approach, it’s most likely onerous to rank for.

Alternatively, the top-ranking web page for “search engine optimization for information web site” will get beneath just a few hundred month-to-month search visits. 

Estimated monthly search traffic to the top-ranking result for "seo for news website"

This implies the key phrase have to be long-tail, and it isn’t an unpopular approach of looking for a preferred matter. That’s what we need.

Last ideas

Simply because a key phrase is a long-tail one doesn’t essentially imply it’s simple to rank for. There are many examples of high-competition, long-tail key phrases. 

For instance, “vpn for newcomers” solely will get an estimated 40 month-to-month searches within the U.S., nevertheless it has a tough Key phrase Issue (KD) rating of fifty/100. It is because VPN affiliate commissions are excessive, so the key phrase nonetheless has excessive competitors. 

Keyword with high Keyword Difficulty (KD) but low search volume

Study extra in our information to estimating key phrase issue. 

Obtained questions? Ping me on Twitter

(Visited 1 times, 1 visits today)
==================================================

About us

SEO Agency with 20 years of experience. That's right, we have Gaming site colleagues on the team here who have been working with SEO since 2002. Our Agency has already helped thousands of people on the internet with SEO, Linking Building and much more. You know how difficult it is to get organic traffic to your website and how valuable it is. So, save your energy and let Ana SEO Agency do this hard work. We have all the experience you need to help you improve your ranking and other factors on your site.